Back BantuanMU
A subscription SaaS platform for Indonesian small businesses: point of sale, inventory, queueing, and booking from Rp 25,000 a month, built as my own product.
About This Project
BantuanMU is my own product rather than client work. The premise is simple: small businesses in Indonesia need the same operational software large companies use, but the price and complexity of what is on the market makes no sense for a food stall, a corner shop, or a small clinic. The platform offers four products that can be bought separately: a point of sale for recording sales and printing receipts, Inventory for managing stock with low-stock alerts, a digital Queue that lets customers take a number from their phone, and Booking for managing schedules and reservations. Pricing starts at Rp 25,000 per product per month, with a bundle at Rp 75,000 for everything and no long-term contract. The marketing site is built with Astro and TailwindCSS in a hand-drawn sketch style, chosen deliberately so it feels approachable rather than intimidating to owners who consider themselves non-technical. The point of sale and Inventory products are developed as separate repositories under the BantuanMU organisation.
Tech Stack
Challenges
- Explaining four products at once without leaving prospective customers unsure where to start
- Designing something that does not intimidate business owners who consider themselves non-technical
- Setting a price structure affordable for small businesses while remaining sustainable to maintain
Solutions
- Separate product cards with individual pricing on the landing page, so visitors can pick one need first before seeing the bundle
- A hand-drawn visual style with casual copy, deliberately avoiding the feel of corporate software
- Per-product subscriptions starting at Rp 25,000 a month, plus a bundle and a custom tier for specific needs